Marketing

Buying a Keyword Rich Domain Name

When starting off a new website project for yourself in a particular niche, its always important to consider a few things when purchasing that domain name to give you an excellent base in regards to setting yourself up for good search engine optimisation in the future.

This article is a part of a series of search engine optimisation hints and tips that will guide you through the basics of getting a good starting platform for your Joomla website in terms of a search engine optimisation strategy.

Joomla SEO Case Study: Potts Point Pizza

Over the years I have, well at least I think I have gained a lot of experience in building and optimising Joomla websites to rank well on the search engines.

In fact, my own business marketing was only successful due to the fact that I ranked well for the keywords that I was trying to target to gain work in the Joomla space.

Now I wanted to share what I've learnt over the years with everyone and document the entire process that I go through in terms of planning a website, putting it all together and then fine tuning it to reach number 1 on Google for the search term "Potts Point Pizza" and variations of the phrase.

I don't know if I'll make it to number one for the search term of this case study but the point is to demonstrate my process and what is required in order to get the website online, index and hopefully ranking really well in the search engines.

For the Sydney Joomla User Group meetup this month I did a presentation on search optimisation with Joomla and here are the slides that went along with that presentation.

I went through 7 basic key factors that any Joomla newbie can get into and start working with in terms of getting their Joomla site better optimised from the beginning. The second half of the presentation I go through talking about microdata for Joomla and also other contributing factors to search optimisation for Joomla including AuthorRank and how that might play out this year in 2013.

I'll be doing a few follow up blog posts around the presentation to better explain some of the key concepts and the basics that I went through and perhaps produce a step by step guide ebook on all these aspects as well.

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