Written by Peter Bui Follow on
Published: 29 June 2013

Instagram IconSo I did hear something along the grape 'Vine' that Instagram was going to launch video within it's App. I listened to an interview with one if the founders of Instagram saying that video was his next big project and I just assume that it was Vine. Maybe he did leave to start that up eventually but I can't find the details on that.

Today when I went to update my Apps on my iPhone I was pleasantly surprised to see that Instagram 4.0.1 was released with the new introduction of video into its mix. You can now do video Instagrams, as well as of course the regular photo ones! Furthermore, it has released filters on its videos making it one step better than Vine! I did a quick Google search on it and found out that I'm actually almost a week behind the news! Thats what happens when you work too much.

What does this mean for Vine, the original quick video sharing app? I think it will die even before it has really taken off unless it has a trump card or something special that really keeps its dedicated fans.

Vine was the first mobile app to the market that allowed short video clips to be shared on social media. Personally I think the uptake was a little slow and the fact that I had to use a fourth app in my social media mix just wasn't ideal. I was using Twitter, Facebook and Instagram and having to open up and use Vine as well just wasn't as desirable.

Now with the introduction of video on Instagram I can take part in online video sharing without the additional need of a new app. The additional benefit is that Instagram already has a large network of over 130 million users, and I personally already have built up that following and network of followers on Instagram. Building up a new audience on Vine wasn't appealing either.

Facebook/Instagram have really hit the nail on the head on this one, or should I say 'hit the nail on Vine's coffin' and have well and truly buried the Vine app for good.

Differences Between Vine and Instagram Video

The best write up I've seen so far about all the differences comes from Techcrunch where you can see a good side by side comparison of the two applications on an iPhone device.

Here are some key data facts

Video Length

  • Instagram: 15 seconds
  • Vine: 6 seconds

Video Filters

  • Instagram: Yes
  • Vine: No

Video Editing with Delete Recorded Segments/Clips

  • Instagram: Yes
  • Vine: No

Cover Frame/Image

  • Instagram: Yes
  • Vine: No

Audio in Recordings

  • Instagram: Yes
  • Vine: Yes

Sharing of Videos on Other Networks

  • Instagram: Facebook, Tumblr, Twitter, Email, Foursquare, Flickr
  • Vine: Facebook, Twitter

Looping Videos

  • Instagram: No
  • Vine: Yes

 Embedding Videos

  • Instagram: No
  • Vine: Yes


So which App and social network will win out in the long run, and furthermore, what does this mean in terms of using it to promote your business and websites? We'll just have to wait and see how the masses react to the new release and if Vine will come back with more features.

 Check out my first Instrgram video post!


Peter Bui

Peter Bui

An all round web specialist with years of experience in web design, development and open source solutions at PB Web Development

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