Written by Peter Bui Follow on
Published: 16 September 2013
ProBlogger Training Event 2013

2013 is the year that I chose to start my own blogging career. That is blog professionally, building a website and sharing what I am most passionate about, Joomla. That is the reason I started the Joomla Beat Podcast. I wanted more people using and understanding what the content management system had to offer bloggers, designers, implementers and more.

The more understanding people have of Joomla, the more potential and up take there may be of the content management system. My mission this year at ProBlogger was to get people questioning and investigating different options for their blogging platforms and hope that Joomla was one of those options.

Facebook Marketing Success

with Amy Porterfield

ProBlogger 2013

Besides the many great sessions at the conference that I was lucky enough to attend, some of the highlights that really stood out for me where Amy Porterfield's session on Facebook Marketing.

There were a few great take away points from her session that stuck with me. 

I made sure that I had actioned every last message that she mentioned to all of my Facebook activities right there and then while she was on stage presenting.

Take Away Points from Amy Porterfield

  • User the Power Editor for your Facebook Ads, being able to really control how your ads appear will help boost and optimise those ads to really target who you want to target and hopefully spend less money doing so.
  • Always try and post an image with your posts and keep the message short and sharp. I do a lot of this already copying the way that Mashables publishes Facebook content. I can't resist clicking on a lot of their content.
  • Personal posts always seem to do very well. Like Chris Ducker is always on about, the world of new business isn't about business to business or business to customer these days but P2P which is Person to Person. A totally different business concept.

Create Your First Ebook

with Nicole Avery, Yishan Chan,
Brooke McAlary and Paul Cunningham

This was by far my favourite session of the entire weekend as it is the exact direction that I was heading down with the creation of my own and first ebook about Joomla.

Having written the outline and only the first chapter, I still have a long way to go but I do believe that it is the right approach in regards to the growth and reach of my blogging platform for Joomla Beat.

Take away points

  • 20 pages in 20 days, a great goal to have to keep you moving and motivated with the process, thanks Yishan.
  • Either using, MS Word, iBooks or Pages as the publishing tool, personally since I know how and have been for years, I'll be publishing mine in inDesign to make the book cross platform ready and accessible to screen readers but it was great to know what others have been using for their productions.
  • Amazon seemed to be the worst when it came to profitability but maybe the best in regards to creating exposure and more reach for the ebook since it has such a large market.
  • Paul mentioned that he had a subscription model for his book instead of a buy once and download option. I like this idea because a lot of technical information can become out of date even before it gets published so working updates into the ebook as I would with software releases is perfect.

Post Event Action List

So after leaving the event all inspired and ready for the next stage of my website, I've decided to make these goals for the end of the year.

  • Finish my ebook and have it published online before November's Joomla World Conference. I have just under two months to complete that.
  • Create a publishing schedule and editorial outline for a 12 month period so I know what content I'm writing about and what sponsors and advertisers I can align with over the upcoming year.
  • Creating consultation landing pages - pages that will direct people to book time with me either in person or via skype to help optimise my time and payments with consultation clients.
  • Create a subscription membership area on the Joomla Beat website to that people can subscribe as members for content on the website such as downloadable ebooks, and video training sessions.

I have a long way to go but I look forward to the journey and hopefully by next years event I will have my own success stories to share.

Peter Bui

Peter Bui

An all round web specialist with years of experience in web design, development and open source solutions at PB Web Development

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