Some of you may have been wondering what on earth is going on with the podcast and what's happened to Peter and Martina. Are we alive? Is the podcast still going? Where in the world are we? These are some of the common questions we are being asked and you can find out more about what is happening now.
Listen to this episode and find out.
Martina and I talk about personas this episode.
They are the foundation of almost every web project that we build, whether it's a simple brochure style website to a complex application, personas are the defining building block to all user experience design and development that you may do for a project.
Matthew Hayden joins me on the podcast to talk about conversion rate optimisation. The special art of getting the most out of your website with split A / B testing to see what is working on your website and what isn't working.
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